Connectivity Market Report

We are publishing a special Market Report on ‘Connectivity (including Fibre, 4G and 5G), due to appear in Comms Business August 2021 edition.

All contributions will be considered based on the merit of the submission, so if you would like to be considered for inclusion, please see synopsis below and submit your answers (up to 750 words) to the editorial questions by the 6th July.

 

Connectivity (including Fibre, 4G and 5G) – Market Report Synopsis & Questions – Comms Business August 2021 Print/Digital Editions

Connectivity is the lifeblood of the digital world. This feature will examine where we are on the road to newer technology generations, with FTTP and 5G now available in many areas of the UK, and how channel partners are helping businesses unlock the full potential of connectivity.

We will ask:

  • Where are we in the transition to FTTP and 5G?
  • What does improved connectivity mean for the channel?
  • Has the pandemic changed how businesses think about connectivity? Is there a new willingness to invest in strong infrastructure?
  • What connectivity solutions are in demand right now?
  • What opportunities are available to channel partners?
  • Any case studies of connectivity projects involving channel partners? UK-based projects particularly useful.

Market reports are optional and free to contribute to and you can still pay to advertise around them in the usual way. Here is a separate paid for opportunity to help you expose even more content and to generate enquiries around extra newsletters we have planned throughout the month:

 

CONNECTIVITY THEMED MONTH (AUGUST) – EXTRA DIGITAL ACTIVITIES – LEAD GENERATION

Comms Business has introduced special ‘Themed Months’, to compliment certain Market Report topics published in Comms Business print/digital editions.  In August, we will focus on ‘Connectivity’, expanding with extra content and advertising within weekly e-newsletters, as well as news stories on Comms Business Website over the whole month.

Depending on your level of commitment, you can provide insightful content for the e-newsletter series, advertise in Comms Business print/digital edition, drive traffic to your website, generate NEW leads and/or align brands to deliver content across social media:

 

Option 1 = £2,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)

Option 2 = £3,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000+ recipients)

Option 3 = £4,500+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000+ recipients)
  • ONE 20-minute podcast
  • Half Page advertisement – Comms Business Magazine, August 2021 edition with Feature

Option 4 = £6,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000+ recipients)
  • Leaderboard (1 week)
  • ONE 30-minute Vodcast + On-screen Branding
  • Full Page advertisement – Comms Business Magazine, August 2021 edition with Feature

 

BENEFITS & ROI

E-newsletters (content and brand exposure) – Click stats provided for content link and branded logo.

Leaderboard (traffic driver) – Horizontal homepage advert. Clicks stats provided.

Reseller E-cast (lead generation) – 6,600+ individuals registered as Resellers, MSPs, VARs and Systems Integrators. We share full contact details so you can follow up and grow your database.

Podcast OR Vodcast (Social media) – Audio or Video Discussion Group – uploaded to CB website (30,000 impressions & 13,000 unique visitors) / CB Twitter (9,000) / CB LinkedIn (4,400) / Editor’s Twitter (4,300). Podcasts also uploaded on to ApplePodcast & SoundCloud.

Comms Business (branded advert)Branded advert compliments coverage, raises brand awareness and promotes your solutions to 21,250 print/digital Channel readers.

PR Opportunities For those companies wishing to get involved you can also send us product, feature, staff, trends pr.

 

The Plan – August 2021

  • Publish Market Report in Comms Business on ‘Connectivity (including Fibre, 4G and 5G)’ – free submissions (up to 750 words) are considered with or without advertising, but not guaranteed
  • Deliver a series of FOUR specialist weekly e-newsletters, to include additional insightful content and your branded logo (amongst others) throughout the whole month (each to 16,000 subscribers).
  • Website traffic driving – Leaderboard & Sky Takeover (30,000 monthly impressions / 13,000 unique ICT professional visitors = limited availability)
  • Host a Podcast OR Vodcast to address key issues (broadcast to our LinkedIn & Twitter followers, YouTube & Comms Business Website viewers).
  • Target our database of resellers with your own branded E-cast, the perfect tool for generating NEW leads to grow your database of prospects (9,000 Resellers, MSPs, VARs and Systems Integrators).

 

E-newsletter Series – 5th, 12th, 19th, 26th August

Additional content for the weekly e-newsletters can be provided in the form of short opinion pieces (around 500-750 words per e-newsletter), additional Q&As, or a mix of both (i.e. one of the below) every week:

  • 4 x opinion pieces
  • 12 Q&As
  • 3 x opinion pieces with 3 Q&As
  • 2 x opinion pieces with 6 Q&As
  • 1 x opinion piece with 9 Q&As

Deadline for supplying content for specialist weekly e-newsletters will be ONE WEEK prior to each one.  Alternatively, we can use your content from the market report written in Comms Business if you’d prefer to not provide additional content.

Choosing a commercial option (1st attachment) will ensure that your content and branding is included within all FOUR e-newsletters, we will work with you to engage with Channel Partners and share leads from the project with you to help build your pipeline and to take your own business forwards – to demonstrate ROI we provide e-newsletter stats reports for branded logos and content link clicks.


Next Step:

  • Reply or call to confirm which commercial option from the attached, so we can book you in for the planned series of specialist e-newsletters.
  • Submit answers to the above editorial questions by the 6th July to be included within Market Report in Comms Business, August edition – up to 750 words.
  • Confirm either August or September edition for your print advert in Comms Business (options 3 & 4 only).
  • If applicable, share additional content to populate weekly e-newsletters.

 

Contact

Editorial Submissions:
Charlotte Hathway
Email: charlotte.hathway@markallengroup.com

Commercial Opportunities:
Mat Swift
Tel: 01322 466 019 or 07919 177099
Email: mat.swift@markallengroup.com

Moh Lalani
Tel: 01322 466 016 or 07766 081822
Email moh.lalani@markallengroup.com