$17BN Market for Mobile Entertainment

The total global mobile entertainment market is currently worth over $17bn, says Juniper Research.
 
The analyst firm forecasts growth to $47bn by 2009 and $77bn by 2011, as broadcast mobile TV and mass market casual games really take off – the analysts include, adult content, mobile games, mobile music, mobile TV and infotainment under the heading ‘mobile entertainment’.

Over the period 2006 to 2011, Asia Pacific is forecast to contribute 37% of global mobile entertainment revenues and Europe 35%.

Mobile music is currently the largest sector of mobile entertainment and 80% of mobile music revenues come from ringtones. The second largest category is infotainment; that contains a wide variety of sport, leisure and information products, but is still dominated by wallpapers.

By 2011 Juniper Research believes that revenues from mobile games and mobile TV will have overtaken those generated by mobile music, despite strong growth in revenues from full track music. The value of bets placed though mobile gambling will also have exceeded the value of the mobile music industry, with betting one of the few mobile entertainment sectors that will not see product price erosion.

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