3 scores in World Cup coverage

In a comparative test of operators’ World Cup alerting services during England’s first game against Paraguay, 3 provided the cheapest SMS-based service, was competitive in terms of speed of delivery, and was the only one to deliver a video clip of the David Beckham free kick that ended in a Paraguay own goal.

Mobile data services testing company Argogroup compared the services provided by all five UK operators during that match; T Mobile – official sponsor or the tournament – was fastest to deliver its text update, delivering the news in just over three minutes, but 3 was able to push out an edited, high quality 10 second video clip of Beckham’s free kick in half the time.

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