At the press of a button they can add the item to their shopping basket or to their wishlist for future purchase. The neat part is integration with fixed Internet – users register with an email address (and a Skype address, if they have one).
As soon as they hit the checkout button, an email is sent to their Inbox from Amazon to conclude the transaction from their desktop. The inclusion of Skype allows the system to remind the user of any incomplete transactions, via a Skype Message using Presence.
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