Ballantyne joined T-Mobile in October 2003 to head up the network’s direct sales channels, encompassing its high street stores, telesales and online activities. The reshuffle comes as UK managing director Jim Hyde looks to wrestle control away from the large high street multiples.
Last month, T-Mobile issued The Carphone Warehouse, Phones 4U and The Link with a stringent missive, requesting all parties to sign up to new terms and conditions by the start of July or else cease trading.
But in the last four weeks, it has tightened the screws in the independent channel by cutting around 40% from its commissions packages on its business tariffs, clamping down on box-breaking and outlawing indirect telesales.
Most recently, it has reigned in its consumer offer by withdrawing its 25% discount on its 18 and 24-month business contracts.Now it has the market share, T-Mobile appears to be squeezing the financials and the independent channel, and is looking to boss the big retailers on the high street.
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