BenQ gets a Brazilian

BenQ Mobile is to sponsor Brazilian soccer star Ronaldo because of “his characteristic vibrancy, energy and originality” – all of which reflect the attributes of the BenQ Siemens brand.


Here’s more: “Like our mobile phones, Ronaldo stands for the highest level of precision, maximum performance, superior quality and an exclusive lifestyle …”

Unfortunately the 29-year- star is being criticised in Spain for being overweight and underkeen. BenQ Siemens recently signed up as sponsors of his Real Madrid, currently struggling under the weight of superstars and regularly reported to be looking for a buyer to take Ronaldo’s salary off their books.

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