With the experience of launching LG’s Chocolate phone in the UK, and having worked on the Prada phone launch, John is in a great position to push forward a number of Sony ‘fashion devices’ that will supposedly be launched in time for Christmas.
Sony Ericsson have the music side of things covered with their Walkman brand, and camera phones with their Cybershot series, the high-end fashion market would be the next step.
Hopefully, John won’t be following Moto’s strategy with a cry of "Paint it pink!".
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