Bernard Joins Sony E

LG’s ex head of marketing John Bernard has signed for Sony Ericsson in a global marketing position to push the Sony Ericsson brand in the fashion stakes.
John, who was part of the marketing team exodus at LG last month starts his new role at Sony Ericsson next week.

With the experience of launching LG’s Chocolate phone in the UK, and having worked on the Prada phone launch, John is in a great position to push forward a number of Sony ‘fashion devices’ that will supposedly be launched in time for Christmas.

Sony Ericsson have the music side of things covered with their Walkman brand, and camera phones with their Cybershot series, the high-end fashion market would be the next step.

Hopefully, John won’t be following Moto’s strategy with a cry of "Paint it pink!".

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