“Against this backdrop, an end to end communications package offering convenience, cost effectiveness and above all high quality service, will also play a crucial role in increasing customer loyalty and generating more referrals. At O2, we believe more and more of our partners will adopt this approach and perhaps have one lead network rather than multi-networks as they look to align and build expertise within this environment.
“Another trend that we expect to see more of over the next six months is the continued acceleration of demand from customers for smart technology, such as smartphones and tablets. For example, it is predicted by research firm, IDC, that by the end of 2011, 42 million tablets will have been sold worldwide.
“Flexible working conditions will also come to greater prominence as organisations look to save money and modernise the workplace. On a global scale, IDC predicts the number of worldwide mobile workers will exceed 1.2 billion in 2013, representing 35% of the total workforce, so communication strategies will need to be adapted to meet this change.
“In a nutshell, there are tremendous opportunities for our partners and both large and small resellers, if they react to customers’ needs for more integrated, technology driven communication packages.”
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