Re-cycling unwanted mobiles is especially relevant at this time of year, when the industry estimates that as many as a million new phones have entered the market over the Christmas period. Re-cycling the unwanted handsets is a win-win situation, in providing a steady return for the charity, but also providing a flow of used but still functional phones for third world countries where they will assist in the development of modern communications. Broken phones are dismantled, allowing some parts to be re-used, and the toxic elements removed and disposed of safely, so they are kept out of landfill.
The campaign will also feature press and radio advertising for three weeks starting on the 21st January, together with widespread celebrity endorsement for the campaign including, Frankie Dettori, and Ronan Keating.
Founder of Jack & Jill, Jonathan Irwin, commenting on the enthusiastic support for the campaign by celebrities and businesses alike, had this to say: “We have been bowled over by people’s generosity in supporting this. Businesses have given freely of their facilities to aid the collection process, and are offering free or heavily discounted advertising. They seem to have really taken on board the fact that in re-cycling old mobiles, everybody wins: the giver feels good, the charity gets real hard cash, the environment wins, and the third world wins. They have realised that at the end of the day, what’s the use of old phones languishing in a bottom drawer at home when they could actually be doing good for our babies, for so many causes and so many people?”
Past experience with smaller scale attempts to get people to re-cycle their old mobiles have met with mixed results due to lack of awareness, which is why this month Jack & Jill are undertaking one of the most concentrated campaigns ever, and it is their intention to repeat this campaign in January every year, building to a target of one million phones re-cycled annually.
Irwin comments, “The public don’t really like to see charities spending large sums of money fund-raising, which is why we are emphasising the incredible commitment and generosity of our many sponsors. Their gifts, some in kind and some in hard cash, mean that we can really create awareness, drive people out of their homes to post the old phones to us, or get them to collection points, without spending a fortune doing so”.
All details are on the charity’s website: www.jackandjill.ie
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