Rights for TV and online had already been snapped up for around £2bn, and the Premier League had been hoping for similarly big bucks from an auction for mobile rights among the networks.
In practice though it’s likely to see only around £10m from mobile; access to match highlights is no longer the only game in town, and many users prefer news alerts and club-specific services. Some operators also offer SkySports News as a streamed mobile TV channel.
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