From today the Carphone Warehouse will be offering the full compliment of Virgin Media’s offerings, including cable, landline, and broadband, on top of the existing mobile business.

 

A new dedicated broadband and digital services area in over 700 Carphone Warehouse stores will showcase Virgin’s portfolio of products, offering a "one-stop-shop for all your communications needs".

Virgin’s products are already available through Virgin Media’s direct outlets, along with Virgin Megastores, Currys Digital, and PC World.

Neil Berkett, acting CEO at Virgin Media, said: "We’re building on an already successful relationship and using our mobile retail expertise to expand our presence on the high street. By extending our product portfolio in store and making it simple and easy for customers to sign up, we’re hoping Virgin Media will be at the top of shopping lists across the UK."

"We’ve built the business on impartial advice and we’re first to claim that position in broadband," said Charles Dunstone, CEO of The Carphone Warehouse.

"Consumers have had incredible choice in the broadband market but it’s been matched by the levels of confusion. We can now advise on the right service for the individual, whatever the circumstance."