The release of two new handsets this month has caused much speculation as to the future of the mobile market. Blackberry are back with a bang and Sony have upped their game with the addition of a new model to their Xperia range.

Blackberry Z10

This handset isn’t going to win any beauty contests and like many manufacturers out there reflects the playing it safe attitude many take when approaching design. It’s a black rectangle, but do you really want to pull out a multicoloured jamboree of a phone in your next meeting?…probably not. Safe but smart. We really want to know what the device contains and how it will help Blackberry take hold of the market it has lost its grip on.

The operation of the touch screen is slightly different to existing devices – the new Z10 touch screen scroll up and across, so it will take some getting used to for those already acquainted with the familiar sideways swipe.


One of the Blackberry 10 advantages is that you have a live view of incoming information, (tweets, texts, emails, BBM etc.), whilst the handset is dormant. So no need to actually turn your device on every time you want to quickly check something. This will also help preserve battery life. Blackberry Balance offers a unique option of an organisational feature that enables you to separate business from pleasure, therefore delivering a much more secure and manageable system. This will also save you carrying two devices or having to muddle through just using one phone. This is a huge leap forwards in mobile software and could be BB’s life saving feature in an increasingly BYOD type workplace.


The Z10 is touch screen only which many users may find odd as traditionally BB devices have come with a qwerty keyboard. There is a qwerty device, the Q10, set for release later in the year but suggestions have been made that BB are taking a gamble on the touch screen option first because it’s more in line with future developments.

Sony Xperia Z

Sony has pulled its socks up with this new offering and if you were to look at its specs on paper it would impress even the most fierce mobile phone critics. Although it’s another black rectangle it oozes class with a very sleek design. It is packing a thin 7mm chassis, 1080p 5-inch screen and quad core Qualcomm processor kicking things along under the hood.


The screen promises so much but just falls short as you look at the device from an angle it loses a lot of its quality. From a regular straight on angle it is excellent with pin point detail, unfortunately due to the lack of a super amoled screen straight on is the only angle you will want to see it from.

Market potential

This is the most powerful Sony smartphone ever made and really is the first step by Sony to propel them up to the high end smartphone market. Running the Android Jelly Bean operating system is a win for the manufacturer but may not persuade customers to switch from other popular devices running the same OS. Can Sony compete with the big boys? They will need to keep improving on their current offering to stand a chance.

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David Dungay

Editor - Comms Business Magazine
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