DIY Mobile Marketing

US company Mobile Visions has launched what it says is the first fully automated DIY mobile marketing system in the US. Mobivity apparently enables businesses of any size to set up two-way interactive mobile marketing campaigns in minutes.
 
Marketers can create a keyword on a five-digit shortcode, and configure their campaigns through a simple web-based dashboard.

Customers are encouraged to opt-in through the use of txt2win contests, voting, coupons, and specials, or by providing information via text message. For example, says Mobile Visions, a restaurant could run a contest to give away a free meal; they can then send a text message to their list when they are having a slow night, offering a coupon or special offer for that evening only.

Currently, says Mobile Visions, the barrier to entry for the small to mid-sized business is too high to provide a good return on investment. The business has to work with mobile marketing agencies, or deal with the wireless carriers and aggregators to do simple interactive campaigns.

A free trial is available at www.mobivity.com.

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