Customers are encouraged to opt-in through the use of txt2win contests, voting, coupons, and specials, or by providing information via text message. For example, says Mobile Visions, a restaurant could run a contest to give away a free meal; they can then send a text message to their list when they are having a slow night, offering a coupon or special offer for that evening only.
Currently, says Mobile Visions, the barrier to entry for the small to mid-sized business is too high to provide a good return on investment. The business has to work with mobile marketing agencies, or deal with the wireless carriers and aggregators to do simple interactive campaigns.
A free trial is available at www.mobivity.com.
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