Feature

Fulfilment with class

MCD Connect is the new fulfilment service from Midland Communications Distribution, and it claims to be a bit special.

MCD says it’s more than just a ‘next day delivery to end user’ service – “quite literally all dealers need to do is close the sale, MCD Connect will do the rest”



MCD has invested heavily in the service. Via a bespoke web browser system, distance sellers can capture application details, access their virtual warehouse, view their tele canvassers’ performance and produce a variety of statistics to assist them in building future sales strategies.



The innovative real-time tracking functionality allows the dealer to remain in complete control of the fulfilment process. As soon as MCD connects a handset on behalf of the dealer, the IMEI and SIM details are visible. So are the Courier reference details for consignment tracking.

The tracking also incorporates all disconnections, providing the business partner with information on all the handsets that require returning in order to minimize stock loss and maximise profitability!

MCD sales manager Peter Liley says that distance selling connections now account for over 50% of the business, “mainly due to the highly professional service provided by MCD connect which allows the business partners to concentrate on sales”.

This service is provided at a competitive – £10 per handset, which includes connection, business partner insert, despatch, and access to real time tracking in order to manage the business effectively for minimum stock loss and maximum profitability.