The programme will help partners profit from a boom in wireless headset demand; in the last year, GN Netcom – which owns Jabra – has seen wireless headset sales double in the UK, creating new business opportunities for resellers.
GN suggests that by bundling high-margin headsets with other products, resellers can revisit their customer base frequently and upsell their existing portfolio.
The new channel programme offers a tiered framework designed to suit resellers of all sizes and aimed at ensuring each partner is receiving the right support from GN. It covers training, marketing materials and support, and discounts on in-house and demonstration equipment.
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