Declining prices mean SMS revenues will not grow as strongly as SMS volumes, but , by 2012 the global SMS market is expected to reach 3.7 trillion messages and $67bn.
But Portio’s report also paints an exciting future for other mobile messaging technologies – especially instant messaging and mobile email. By 2011, the report predicts, mobile IM will finally overtake SMS as the mainstream messaging service. Portion thinks operators need to strike a balance between SMS and IM pricing in order to prevent the cannibalisation of SMS revenues in the future.
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