Hingi, an Israeli company which terms itself a "mobile impulse commerce solutions and services provider", has announced the launch of Hear It N’ Get It (hence its name).

 

This it claims is the first service that allows mobile operators to provide users with mobile content in just two clicks – irrespective of the type of the handset they use, or the broadcast source of the music they hear. The service requires no handset software, no portal and no search engine. It operates on any network and is reckoned to be over 99% accurate.

Hear It N’ Get It identifies the music played across all major broadcast sources simply via an SMS request– the users the name or a shortcode ID of the broadcast station. Within a few seconds they receive the names of the last three songs that were played with links to buy the related content. A second click allows them to make the purchase, such as a full MP3 download, ringtones, truetones, or a video clip.

Hingi reckons that Hear It N’ Get It is “a milestone” in bringing impulse purchasing to mobile content and reducing major barriers in the proliferation of mobile music downloads. It’s already available from mobile operators in Israel and the music selection is “virtually unlimited” through partnerships with content providers.

“This is the first time mobile users can truly purchase a wide selection of music content without the pains associated with mobile search and downloads,” said Eyal Katz, Hingi CEO. “And it’s fun! Simply send the station name via SMS and get the name of the song and the performer and the content you want in just two clicks.”