- Most innovative use of mobile in marketing – The Light Agency for Sainsbury’s Shop scan and save.
- Best use of mobile in brand building – Poke London & Naked Communications for Orange Paper Film Festival.
- Best use of mobile in customer retention – Archibald Ingall Stretton for O2 10%.
- Best example of mobile creating new revenue streams – Flytxt for Comic Relief Red Nose Day.
- Best example of mobile creating customer benefit – The Light Agency for Sainsbury’s Shop scan and save.
- Best offering from a mobile services provider or operator – YooMedia for Dateline 3G Service.
- Grand Prix Award (as voted on by their peers) – Archibald Ingall Stretton for O2 10%
- Best example of mobile marketing on an International scale – MindMatics for its work with MTV Networks Europe.
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