Feature

Inaugural mobilemarketing awards

Networks & Network Services
  • Most innovative use of mobile in marketing - The Light Agency for Sainsbury’s Shop scan and save.
  • Best use of mobile in brand building - Poke London & Naked Communications for Orange Paper Film Festival.
  • Best use of mobile in customer retention - Archibald Ingall Stretton for O2 10%.
  • Best example of mobile creating new revenue streams - Flytxt for Comic Relief Red Nose Day.
  • Best example of mobile creating customer benefit - The Light Agency for Sainsbury’s Shop scan and save.
  • Best offering from a mobile services provider or operator - YooMedia for Dateline 3G Service.
  • Grand Prix Award (as voted on by their peers) - Archibald Ingall Stretton for O2 10%
  • Best example of mobile marketing on an International scale - MindMatics for its work with MTV Networks Europe.