Burton-on-Trent distributor Mainline Digital Communications is restructuring and expanding its field-based operations to increase support and boost sales within existing its dealer base. 

 

The Orange-only distributor will increase its dealer sales team by 80% before Christmas. The move comes on the back of its most successful year on record, claims the company.

“We are increasing investment, expanding our team and enhancing our business platform,” said managing director Andrew Boden.

“The result of the consultation, recruitment and restructuring process will be a larger organisation with a sharper focus on satisfying dealer requirements. Our commitment is to provide the independent dealer channel with the highest quality service.”

Mainline said that it is now consulting staff about new roles and recruiting to fill field sales positions.

“We are investing heavily in a field-based operation that focuses on support rather than selling,” said Gail Hollinshead, Mainline’s head of marketing.

“By January, we will have more Mainline people visiting a larger number of customers on a more frequent basis. Our marketing, incentives, commercial terms and reliable stock availability will help dealers make the most of their businesses. Ours will benefit as a result.”