“These services are massively popular among the public and have become an integral part of many hugely successful programmes. It is up to the industry to self-regulate and put in place practical protocols to ensure that consumers have confidence in using Participation TV services.” Suhail Bhat, MEF’s Policy and Initiative’s Director commented.
The framework will only apply to P-TV Services operating in the UK and paid for using the mobile handset. P-TV includes all TV shows where viewers are asked to text in votes or enter Quiz-TV competitions.
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