France and the UK are exhibiting the strongest growth in this trend, while internet usage via mobile phone in Japan also continues to grow rapidly.
Globally, 28% of mobile phone owners worldwide have browsed the internet on a wireless handset, up slightly from 25% at the end 2004.
Growth in this behaviour for 2005 was driven by the older users (age 35+), indicating that surfing the internet on a mobile phone is emerging as a mainstream activity, no longer dominated by the traditional early adopter segment – young males – typical of many new consumer technologies.
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