Mobile porn set to boom, Says Juniper

The mobile porn business is growing hand over fist, according to industry analysts at Juniper Research. They expect the worldwide mobile adult content market to be worth $3.3bn by 2011, up from its current level of $1.4bn. 
 

That’s rather more than the Informa Telecoms and Media prediction last year, which forecast a market value of $2.3bn by 2010.

 
A total of $14.5bn in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39% revenue of it.
 
The study estimates that video-based services will account for over 70 per cent of revenue in the mobile adult content market by 2011.
 
“The mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences,” said Juniper Research’s Bruce Gibson.
 
“Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and softer end of the adult market, [such as] lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill etc, not the hard core stuff,” he said.
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