MOBILE SEARCH GETS SMUTTY

Porn has gone mobile. That’s one conclusion of a study done by Maryam Kamvar and Shumeet Baluja of Columbia University in New York. They analysed a random sample of 1m page view requests from mobile phones and PDAs last year, aiming to better understand the behaviour of wireless search users. The result: just under 20% of mobile phone queries were for adult content.

You might think this counterintuitive – the tiny screen is hardly the best viewing platform for porn, and in any case searches are much more expensive than PC-based internet. The authors have the answer: privacy. “We speculate that people may feel more comfortable querying adult terms on private devices. Anecdotally, we have observed that users often consider their cell phone as a very personal and private device …”
PDA users aren’t so active in adult searches (5%), which makes sense: more teenage boys own a phone, more PDAs gets used for business functions. PDA users were most likely to search for local services.
Entertainment came second with under 10% of all queries by mobile users and under 5% of queries from PDA users.
The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)