The first fruits of the collaboration will be seen as enhancements of the SMS Storefinder and Map2Mobile products. When customers visit a store’s website, they will now have the option to send a location map directly to their phones. And consumers will be able to text a shortcode to locate their nearest outlet for a given product or service provider and receive a personalised map.
This will be delivered through mobile location technology which will match the handset’s position to the nearest appropriate outlet.
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