Unique has revamped its senior management team with a clutch of new appointments that bring a load of industry experience to the business.


• Richard Parry joins the company as commercial director with responsibility for group purchasing and Unique’s retail business unit. Previously he was head of distribution at Sagem; before that he had spent seven years at T-Mobile.
• John Bysh has joined as head of accessories. His CV includes spells at European Telecom and Frequency 3G
• Ian Broad, formerly of Siemens Mobile, will be looking after Unique’s non-traditional retailer accounts.
• Paul Richmond arrives from Hugh Symons to take over as sales manager for Unique’s airtime business.
Chairman John McFarnon said: “With financial security and a clear strategy Unique is in a position to attract talented individuals who can hit the ground running and produce rapid commercial results”.

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