IDC said the industry might be close to shipping 1bn units for the full year, though “the market’s surging growth rate has been balanced by slowing demand in select mature markets”. Strategy Analytics is a bit more bullish about the 1bn target – “so far no phone vendors are reporting noticeable inventory build-ups or slackening demand across a broad number of markets”.
For Samsung, the analysts think that it is continuing to miss out on the boom in low-spec handsets in developing markets.
And LG’s performance owes a lot to the Chocolate phone; Strategy Analytics reckons LG “faces a break-even-to-negative operating-margin reality over the next four to six quarters” as it tries to build up its export markets.
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