On 31 December Nokia will welcome the New Year in unique style – by connecting millions of music lovers from around the world as they count down the final minutes of 2006.
Nokia New Year’s Eve, a global music event stretching across four continents, will feature a number of international artists including Black Eyed Peas and Scissor Sisters to entertain audiences at New Year’s celebrations from Hong Kong to New York via Mumbai, Berlin, and Rio de Janeiro. “Living up to our promise of ‘Connecting People’, Nokia New Year’s Eve aims to connect millions of people from around the world through music and mobility,” says Jo Harlow, Senior Vice President of Marketing for Nokia. It’ll be live on the internet; the five events expect a combined attendance of 1.3m and a global TV and internet audience of 150m.
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