Nokia announced a new commercial DVB-H pilot in Stockholm with Teracom in Sweden yesterday. Nokia is supplying the Nokia Mobile Broadcast System 3.0 and Nokia N92 mobile TV devices to the pilot which will last from October to December 2006 and includes 400 consumers.
The project is a co-operation between ATG, Boxer, Nokia, Sveriges Radio, Sveriges Television/UR, Telenor and Teracom.
The pilot participants will be able to watch fourteen TV channels and listen to four radio channels in Stockholm, where a network has been built for high quality indoor and outdoor coverage. The objective is to evaluate what Swedish consumers think about commercial broadcast mobile TV.
The test will be delivered using Nokia Mobile Broadcast Solution 3.0, and the pilot participants will use mobile devices from Nokia, the Nokia N92. Teracom will be responsible for the network, the broadcast and operating of the platform.
”We strongly believe in the capability of the DVB-H technology as well as in the mobile TV service, and we are looking forward to presenting the full potential and interest of broadcast mobile TV in Sweden,” says Sigurd Leth, Multimedia Director for Nokia Nordic.
This is the second mobile TV pilot in Sweden where Nokia is one of the main suppliers of DVB-H technology. Last week, Nokia announced a new contract with TeliaSonera Sweden for a complete DVB-H pilot system, including Nokia Mobile Broadcast System 3.0 and Nokia N92 mobile TV devices.
DVB-H technology complements existing operator networks, optimizing capacity and quality. It offers consumers the chance to enjoy high quality terrestrial digital broadcasts along with voice telephony and internet access all in a single device. Broadcast mobile TV will offer new business opportunities for mobile service providers, content and broadcast companies, infrastructure and handset manufacturers as well as technology providers.
The feedback from different mobile TV pilots has been promising. Results from pilots on broadcast (DVB-H) mobile TV services amongst consumers in Finland, the UK, Spain and France have revealed clear consumer demand for such services, as well as important indications over future business models for commercial mobile TV services.
Note: DVB-H technology enables the TV service you are familiar with at home to be broadcast to your mobile device. DVB-H provides the best user experience in the mobile environment with excellent picture and reduced battery consumption. Up to 50 TV channels can be delivered with low cost, over one network. With extensive pilots of broadcast mobile TV currently taking place across the globe, involving leading broadcasters, mobile operators, broadcast network operators and handset manufacturers, the market for commercial broadcast services is expected to spread during 2006.
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