Disney may have canned its plans for an MVNO launch in the UK, but we won’t be denied the quality programming it might have brought – Orange has signed a deal with the Disney Channel that will see kids’ content available in 65-120 minute programming loops on Orange mobile phones in the UK and most other European markets.
Disney Channel content that will feature includes That’s So Raven, The Suite Life of Zack and Cody, and animated programmes Kim Possible and Recess. The tie-in will see the content made available to Orange Broadband customers too.
“It’s the way that today’s kids are growing up to watch TV – when and where they want,” said John Hardie, managing director of Disney Channels EMEA. “It’s important that content providers are able to
deliver that.”
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