Pitch, the UK’s first ad-funded mobile content provider, has launched a new service offering users a fully-interactive entertainment community on their mobile handsets – a kind of MySpace for the mobile. 
 

The new service will run alongside Pitch’s existing advertising-funded mobile content offer, so that in addition to free mobile content (videos, games, ringtones, screensavers and wallpapers) Pitch customers can enjoy a suite of social networking applications on their mobile phone.

Customers build their own mobile home page, complete with a unique user name (‘PitchTag’) and inbox. They can create and join interest groups, enabling them to stay in touch with old friends or meet new people with similar interests – all through their mobile phones.

Pitch does not charge for this service, so the only costs users incur come from data charges. That makes instant communication significantly cheaper than sending a text through a network operator.

Pitch CEO Lourens de Beer commented: “Web-based social networking is being embraced worldwide as the ultimate next-generation lifestyle tool, with a myriad of different applications and creative opportunities for individuals to express themselves and their opinions, interacting with each other in a unique space. For the first time, Pitch brings all the benefits of personalised social networking to the mobile handset, a medium perfectly-suited to this phenomenon.

The mobile phone has taken next step in becoming the ultimate and indispensable social communication tool.”