Pitching for the mobile community market

Pitch, the UK’s first ad-funded mobile content provider, has launched a new service offering users a fully-interactive entertainment community on their mobile handsets – a kind of MySpace for the mobile. 

It features instant messaging, photo and video upload and sharing as well as access to an online community.

The new service will run alongside Pitch’s existing advertising-funded mobile content offer, so that in addition to free mobile content (videos, games, ringtones, screensavers and wallpapers) Pitch customers can enjoy a suite of social networking applications on their mobile phone.

Customers build their own mobile home page, complete with a unique user name (‘PitchTag’) and inbox. They can create and join interest groups, enabling them to stay in touch with old friends or meet new people with similar interests – all through their mobile phones.

Pitch does not charge for this service, so the only costs users incur come from data charges. That makes instant communication significantly cheaper than sending a text through a network operator.

Pitch CEO Lourens de Beer commented: “Web-based social networking is being embraced worldwide as the ultimate next-generation lifestyle tool, with a myriad of different applications and creative opportunities for individuals to express themselves and their opinions, interacting with each other in a unique space. For the first time, Pitch brings all the benefits of personalised social networking to the mobile handset, a medium perfectly-suited to this phenomenon.

The mobile phone has taken next step in becoming the ultimate and indispensable social communication tool.”

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