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Software as a service (SaaS) has long been prevalent within hosted environments, serving the applications to the desktop. However, with the smartphone revolution continuing apace, serving these to a mobile platform has infinitely more user appeal and longevity. Can the channel adapt and embrace this? Time will tell, but with more tablets coming and operating system incompatibilities, SaaS bridges many gaps. For Daisy Distribution, the third predicted trend is the growth of the machine to machine (M2M) environment. The use of data SIMs for the repeated transfer of low volumes of packet data, remote monitoring, telematics and transaction processing is not necessarily new. However, where previously this has been provisioned by specialist providers, channel partners are now too experiencing an increase in demand for the product. This is most likely due to the more detailed and expansive conversations they are having with customers. Ultimately, the role of a distributor is to carry network products. While applications and solutions may be introduced from third parties, the core of the industry acknowledges that where the networks go, distribution follows. Hence in the case of unified communications and cloud services; these will also dominate the mobile network operators’ trends. |
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Lastly, product mix. LG, Samsung, Sony Ericsson, Nokia, Blackberry, Motorola and HTC all have really good (and successful) products at the moment. Consumer choice is massive and there are very few bad phones out there. For the first time in ages all of the manufacturers have devices that can stand toe to toe against the competition. What this means is that manufacturers will have to put pressure on disties to ensure the focus is on their products. We’re already seeing this, but with such an extensive customer portfolio, we’re confident we can keep all our manufacturer partners happy. |
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The iPhone is set to remain a strong proposition in the marketplace and with an increase in the number of accredited partners, Mainline is well placed to service this demand through the channel. In terms of the trends in the dealer/distributor relationship in the next six months, we will be focussing on assisting dealers with targeting quality business and working closely with them to provide a sophisticated level of IMEI. We also believe there will be a focus on providing out of bundle spend reporting, which will help dealers make business decisions by profiling their quality customers to attract more of them. We will continue to consolidate our position as a distributor in the B2B telecoms industry in the next six months by providing support to dealers for the trends identified as well as maintaining our compelling service and product range to dealers. Our existing dealers will continue to enjoy the exciting and motivating incentives we offer and our commitment to help grow their business whether it is through the support of our marketing programme Blueprint, or from our dedicated sales teams. All in all, I think we can be optimistic about the future marketplace. |
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