Users can then rate those songs, enabling Radio DJ to build a picture of their taste so that they eventually get a personalised station which plays only the type of music the customer likes.
Otherwise there’s Featured channels—instant access to a constant stream of music of a particular style – and Compilations, ten tracks apiece in a constantly changing selection of playlists.
The £7.50p subscription gives access to over 50,000 tracks. Vodafone Radio DJ is currently available on the Nokia 6680, 6630, N91, N70 and N73 handsets and the newly launched Vodafone-exclusive Sony Ericsson V630i.
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