Vodafone has stated that it intends to use the international recognition of its brand to help to leverage the production of a series of high-quality, competitively priced handsets which will only carry the Vodafone name, and the Sagem Communication agreement is a further extension of the delivery of this extensive Vodafone-branded range.
Jens Schulte-Bockum, Global Director of Terminals at Vodafone added: "Vodafone’s Original Design Manufacturers’ strategy is intended to use Vodafone’s size and purchasing power to engage with the best white label handset makers and then use the power of the Vodafone brand to bring their products to market."
Thierry Buffenoir, deputy CEO of Sagem Communication, said "Designing and producing handsets to be marketed under other brand names than our own is one of the key pillars in Sagem Communication’s business strategy for 2007. We’re delighted to kick-start this new business area by releasing a quality product inspired by the latest trends and that will offer consumers something they’ve always dreamed of."
The first Voda branded handset by Sagem is scheduled for release by June 2007
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