While cost is a still a key factor, value is even more significant, particularly to UK users – who are willing to pay a premium but expect a high quality of service in return. Transparency of pricing is also important; users want to know if data charges are to the content download, for instance.
Yet another study has found no medical problems with mobile phone emissions. This time it’s a Norwegian study on headaches, which concludes that people who experience such symptoms do so because they expect that they will occur. There were only 17 subjects, though.
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