Simplifying mobile

Mark Riddell, channel director at Abzorb, discusses why network flexibility and choice are vital to staying connected to remote employees.

The global pandemic of Covid-19 will no doubt change the workplace forever. After months of working at home during lockdown and people continuing to work remotely for the foreseeable future it is unlikely that office life will ever be the same again. Research from the Institute of Directors (IoD) stated that 74 per cent said they planned to keep the higher levels of remote working introduced because of the pandemic, while 43 per cent said they would maintain other forms of flexible working, including flexitime and compressed hours.

Companies need to be prepared for remote working to continue and the mobile communications revolution has arrived and is here to stay. More and more businesses are deploying remote working solutions consisting of hosted telephony, conferencing and collaboration solutions and mobile to utilise and equip their remote employees.

For resellers that don’t sell mobile they are missing out on market opportunity and margin.

Taking the complexity out of mobile

Historically, selling mobile has always been perceived as difficult because resellers have to deal with the mobile carriers and ordering, processing and invoicing was a painful and lengthy process.

One way of eliminating the complexity of selling mobile for resellers is by providing a single platform for resellers to simplify the ordering, fulfilment process and automate day to day tasks and receive alerts in real time. By providing autonomy to resellers they don’t have to rely on anyone and can deliver services their way and also have the added benefit of white labelling the service to the customer so they can effectively become a virtual service provider.

It’s all about choice

Resellers should provide customers with a choice of unified communications and mobile, whether that’s hosted IP telephony, SIP, fixed lines, DSL, etc. The customer should be able to pick and choose what technology they want in their solution to meet the business and the user’s requirements.

The pandemic has heightened the need for mobile communications services as the roll out of 5G will too. If you do not include mobile in your portfolio then you will lose out to your competitors that do offer it. The more communication services you offer, the wider the choice for customers and bigger the margin. Flexibility is the key so they can select what services they want from your toolkit to have a blended, seamless unified communications solution.

Have it covered

Lockdown and working at home during the crisis has been tricky for many who have experienced poor network and broadband coverage. Therefore, it is vital that your employees have access to the strongest network in their area to do their jobs effectively.

We are one of a select band of Service Providers in the UK to offer a 100 percent white label wholesale to resellers across Vodafone, O2 and EE with full portal functionality and operating like a Virtual Service Provider. Again, it’s all about providing the flexibility and choice to customers. For example – they can choose to have a certain amount of mobile SIM cards from the different providers and then flip from one network to another if the coverage is poor in their area without a penalty. As home working is here to stay this is a compelling proposition for companies setting up or utilising remote workforces, ensuring that they have the best network operator in their area to continue to work and stay in contact with customers and colleagues.

The pandemic has accelerated the need for digital transformation and remote working so be prepared and offer your customers a choice of unified communications and include mobile in your portfolio. Expand your propositions and margins, and more importantly take back control of your business.

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