Sony Ericsson this week opened its first retail store, located in Kensington High Street, London. The store allows consumers to experience Sony Ericsson products first-hand and learn about new handsets and features from the experts.

At street level, 3,500 square feet are dedicated to creating a best-in-class consumer experience, bringing Sony Ericsson’s products to life and showcasing the handsets’ music, imaging, gaming and connectivity capabilities.  A central bar will run the length of the store allowing visitors to try live handsets – including the Cybershot™ range which demonstrate the very best in true imaging quality and the Walkman handsets’ music capabilities.

Specially trained expert staff will be on hand to assist visitors who will also be able to purchase new Sony Ericsson phones, accessories and PC cards connected to a wide range of operator networks as part of a contract, prepay or upgrade package, thanks to a cooperation agreement with Carphone Warehouse who will operate and manage the store

“Today’s launch is a key step in the growth and development of Sony Ericsson,” said John Harber, Managing Director, Sony Ericsson, UK & Ireland. “The London store will reflect the new brand elements announced recently in conjunction with the company’s 5th anniversary celebrations, and is the first of a number of similar retail spaces offering a fully Sony Ericsson branded experience in key cities throughout the world.”