Sony’s New Walkmen

Sony Ericsson have launched two new Walkman handsets the W580 slider, and the Z750 clamshell, the latter boasting tri-band HSDPA and push email.
The new W580 is  a slim slider music phone that delivers the full Walkman phone experience along with gaming, imaging and fitness applications.

At just 14mm thin, the W580 is offered in two colors – Style White or Urban Grey. Inside are hot orange accents. Stunning light effects along the side change as you navigate the Walkman music player.

“When it comes to music handsets, there is no question that Sony Ericsson is on the leading edge,” says Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. “The W580, the latest in our extensive line of Walkman phones, is exceptionally cool looking. But most importantly it was designed first and foremost for the needs of North American consumers who want to listen to their favorite music on the go with the one device they always carry with them – their mobile phone.”

The W850 also features helpful sports applications. While listening to your favorite music, you can also track your steps, your calories and monitor your running speed/distance/time.

The W580 Walkman® phone is a Quad Band EDGE device (850/900/1800/1900) and will be available in selected markets from Q3 2007.

The Z750 is available in Phantom Grey or Rose Pink and has mirror-like qualities, hiding an external display that lights up to show an incoming call or text message. This phone packs the functionality to keep you up-to-speed, instantly and effortlessly, with updates from any number of sources – including the web, true push email and live tickertape RSS feeds that scroll across the phone desktop.

“Sony Ericsson wanted to make sure our first HSDPA handset was the perfect combination of style and function. As all know, HSDPA is a big leap forward in the speed of mobile functionality, but as always, Sony Ericsson does not deliver technology for its own sake,” says Miles Flint, global president of Sony Ericsson. “We believe the Z750 is such a compelling offer because not only will it be one of the best looking clamshells on the market, but it also provides the tools or applications which really let you get the most from these broadband speeds.”

For those consumers who might not be ready for a fully featured smart phone, the Z750 is the first Sony Ericsson handset to offer push email. On the Z750 consumers can easily send and receive email from wherever they need to work. The Z750 is Exchange ActiveSync enabled and supports wireless synchronization and Direct Push of email, calendar and contacts. Moreover, it also includes support for Java™ push mail solutions provided by third parties and leading email standards, such as POP/IMAP. With the extension of business email beyond just smart phones, Sony Ericsson offers businesses the scope to provide push email to a broader number of mobile professionals.

The Z750 is a tri-band HSDPA (850/1900/2100), Quad-band EDGE (850/900/1800/1900) phone and will be available first in North America before wider distribution to other global markets later in the year.

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