Unprecedented competition, a difficult trading environment, and a global shortage of skilled workers mean that effective collaboration has become vital for businesses today. Prior to speaking at Channel Live in September, Lucy Green, MD of Larato, explains how Microsoft’s Direct Routing capability provides a great opportunity for the Channel.
While instant messaging, file sharing and video calling are more commonly associated with MS Teams, an important but less recognised integration is voice communication. However, with the phasing out of Skype For Business and ISDN switch off, now is the time to be considering the role of voice in this new world.
Larato sourced opinions from a telecoms solutions provider, a distributor and an ICT specialist who are leading the way with Teams.
V12, a telecoms solutions provider, is one of the first companies in the UK to launch a fully compliant Direct Routing solution. The service comes with per-user pricing and fully inclusive UK minutes.
Charles Rickett, Managing Director at V12 Telecom sees Microsoft Teams a major disrupter in the telecoms market that will blur the lines between traditional IT and telecoms resellers. He also sees it as a great opportunity to revisit the voice conversation with customers.
Rickett says, “High-quality voice is an important part of a business solution. MS Teams has a voice app for internal Teams users. However, it is not meant for broader business communications where you could be calling mobiles, making international calls or if you have a call centre setup. This is where an integrated PSTN solution comes in. It must make sense to utilise a service that allows you to communicate with the widest possible audience, not just within your own organisation.”
Rickett says, “The value of integrating PSTN voice into Teams hasn’t really been addressed. This is a great opportunity for voice resellers and IT specialists to deliver a highly beneficial service to their customers and prospects that will increase revenues and customer satisfaction. It’s a real win-win for everyone.”
Electronic Frontier is a specialist value-added distributor of converged IP solutions and a master distributor of Yealink.
General Manager, Conor McCann believes that a large proportion of workers still want to use PSTN with a telephone when they move to IP-based communications.
He says, “There is not a rush to replace the desk phones with other devices, when it comes to Teams we believe that there will be a significant proportion of the market that will still want a desk phone.
“The transition to a solution like Teams is more of a cultural change than a technological one. A desk phone provides a valuable point of consistency between the old and the new, protecting people’s productivity as new working practices become established.”
McCann continued “High quality voice across PSTN is expected in the industry. Now that Direct Routing solutions like V12’s are available to the Channel, it is the perfect time to start talking to prospects and customers who are already using Teams about integrating PSTN voice into their deployments.”
MACOM Consulting, a global ICT specialist in the Oil & Gas sector, has seen real benefits in migrating clients to Microsoft Teams. Mark Ashford, Managing Director at MACOM Consulting Ltd, commented “We’ve recently migrated a client with operations in East Africa to Teams and it’s working well. The users, for the most part, appreciate the ease of use that the system offers.”
Ashford adds, “Microsoft Teams is a great collaboration tool. It provides the ability to bring everything together onto a single platform. There is competition for Microsoft from the likes of Google, but they don’t offer the fully integrated platform, instead relying on separate applications.”
“Many people in the Oil & Gas sector are used to using Skype from remote locations, for both welfare and business. As this moved to Skype for Business, the usage increased and the migration to Teams is the logical progression.”
With the increased adoption of Teams, Ashford believes there will be increasing demand for an integrated voice solution. He concludes, ‘It is only in the last 6 to 8 months that there appears to be a stable platform that will allow voice to be added onto MS Teams through Direct Routing. Having a vendor like V12 which we can rely on and work with in developing this as a platform is critical to me.”
Want to know more?
Lucy Green will be speaking on the 12th of September at Channel Live (see page 20)
Latest posts by David Dungay (see all)
- Avaya considering $5 billion buy out - March 27, 2019
- Mitel Appoints Graham Bevington as EVP and Chief Sales Officer - April 10, 2015
- Exertis is the New Name for Micro-P - October 24, 2013