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for a pen and jot down any important information contained within it. Instead, many simply ignore their voice mails, with the opinion that ‘if it’s that important they will send a text or call back’. For carriers this is a serious problem as call completion figures continue to decline, impacting revenue. By converting voice into text, companies such as SpinVox have helped carriers to drastically increase their call completion rates, as ‘slamdown’ is reversed, missed messages are captured and the amount of returned messages increases but the benefits go further than that. In a competitive marketplace and a ‘switch’ culture among deal-savvy consumers, addedvalue services such as SpinVox improve customer retention because users don’t want to give up something that they have found so useful. Services such as our own VoxLinks gives both customers and non-customers the opportunity to speak a text to one another. By opening the service to non-customers, we are creating a viral effect which will revolutionise the way in which people communicate. |
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Voice to Content |
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Converting voice into text creates a meaningful piece of content. For customers, this means added value, but for carriers and resellers, the commercial opportunity’s benefits are endless. In the very near future, for instance, mobile users will be able to find out more about specific information within their SMS message (e.g. location, names, times) simply by clicking on the subject to be seamlessly taken to a relevant website without the need to switch to a web browser, type in keywords, then browse through the results. For example, if someone leaves a message to say that they are having a party on Saturday night giving you their address and asking you to bring drinks, SpinVox could potentially SmartLink you to the nearest off-licence and to a map of their location. For advertisers and ultimately the carrier, this is big business and the next stage of the evolution of voice. The potential value of voice-to-content conversion is by no means exclusive to the advertising industry; however there is a real opportunity for savvy advertisers to deepen their audience engagement through personalised content whilst enriching the consumer’s brand experience. The voice-tocontent conversation technology already exists and is being used by carriers on five continents around the world, so it is now only a matter of time before intelligent SmartLinks become commonplace amongst mobile consumers. To get the most out of the Internet we are going full circle and back to the days when speaking was the primary form of communication. This time round however, in restoring the primacy of voice we will be able to capture those words, not just ensuring that they don’t become lost in the digital void but using voice to drive a deeper and more productive relationship between the Internet and the consumer. |
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