Sideloading – transferring music from a computer to a mobile device – is the universally preferred source of music on mobile phones by a wide margin, says M:Metrics.
“There has been consumer experimentation with over-the-air, full-track downloads, but downloading music from carrier music stores has yet to make a significant impact,” observed M:Metrics’ analyst. “The two main barriers to greater adoption of over-the-air music services – accessibility and fair value – are lesser issues with sideloaded music. The prevalence of sideloading, largely shaped by current usage and understanding of digital music players, shows that the perceived value in musicphones is still in the ability to make one’s personal music collection portable, as opposed to a new acquisition point for music.”
Mobile music consumption comparison: January 2007
Listened to sideloaded music
UK: 12.2%
IT: 10%
DE: 8.4%
ES: 8.8%
FR: 4.4%
USA: 2.9%
Downloaded new songs from carrier music store
UK: 2.7%
IT: 1.3%
DE: 0.5%
ES: 2.4%
FR: 0.5%
USA: 0.7%
Latest posts by (see all)
- Avaya considering $5 billion buy out - March 27, 2019
- Mitel Appoints Graham Bevington as EVP and Chief Sales Officer - April 10, 2015
- Exertis is the New Name for Micro-P - October 24, 2013