Informa’s Daniel Winterbottom said: “There’s a wide gap there – something is missing. Whether it’s the ease of use in downloading or the perceived value, it’s important we try to identify where the gap is stemming from.”
Meanwhile, while almost all consumers are aware their handsets can play music, only 27 percent have done so – and a 64% of consumers said they had a negative experience with mobile music.
Questioning the effectiveness of digital rights management standards, Winterbottom added: “I don’t know how much sense it makes to charge people twice to listen to something on two different devices.”
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