Yahoo! Launches New Mobile Search

Yahoo! Launches oneSearch, a first of its kind service designed to instantly give consumers the information they want while on the go.

Yahoo! this week launched oneSearch, an entirely new search service designed to give consumers exactly what they want on their mobile device – instant answers.

"oneSearch changes the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones," said Marco Boerries, senior vice president of connected life, Yahoo!. "It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results — not just a list of Web links to PC sites. Yahoo! oneSearch delivers the right results with just one search."

For example, if a consumer wants to see the results of a specific sporting event he just needs to type the name of the team into the search box. The search results would first list the final score of the most recent game and information on the next scheduled game, then additional content including, a team profile and roster, official Web site, sports photos, related news articles, web images, local results and more. To dig more deeply into the results, a user would simply need to click on any item or category. For example, to get the box score of the most recent game he can just click on the final score.

Yahoo! oneSearch also includes features designed to make searching as easy as possible for users, including remembering previous queries and auto-fill to speed up the entry of common terms. In addition, the service allows for easy navigation to other websites. users can simply enter the name of any company and the link to its site will appear at the top of the search results.

Yahoo! oneSearch is available to consumers through the Yahoo! Go for Mobile 2.0 beta. By the end of January 2007, Yahoo! plans to make oneSearch available across the company’s Mobile Web and SMS services.

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