Hardware and its place in the Channel ecosystem

We are publishing a special feature on ‘Hardware and its place in the Channel ecosystem’ due to appear in Comms Business July 2022 edition.

All contributions will be considered based on the merit of the submission, so if you would like to be considered for inclusion, please see the synopsis below and submit your answers (up to 750 words) to the editorial questions by 31st May 2022.


Hardware and its place in the Channel ecosystem – feature synopsis and questions

This feature will examine where hardware fits into the Channel ecosystem at a time when software is continuing to rise. We are looking for insight from vendors, distributors and resellers/MSPs about the hardware that is in demand, and how to develop compelling hardware-based offerings.

We will ask:

  • What hardware is in demand? And what hardware is in decline?
  • How can resellers and MSPs develop winning hardware offerings?
  • How significant are hardware recycling initiatives? Are there any opportunities for the Channel here?
  • How can distributors, resellers or MSPs identify the best hardware vendors to partner with?
  • What trends do you expect to dominate the hardware space in the near-term?

Submit your answers (up to 750 words in total) to charlotte.hathway@markallengroup.com by 31st May 2022.

Market reports are optional and free to contribute towards – you can also choose to pay to advertise around them in the usual way – see our commercial options below.


Choosing a commercial option will ensure that your content and branding is included within all FOUR newsletters, however additional content is available: 

Here is a separate paid-for opportunity to help you generate even more content amongst our Channel audience, and also generate enquiries around extra newsletters which we have planned throughout the month of July.

Comms Business has introduced special digital ‘Themed Months’, to help further expose your insightful content and compliment certain market report topics published in Comms Business print/digital editions.

In July, we will focus on ‘Hardware and its place in the Channel ecosystem’, expanding with extra content and advertising within weekly newsletters, as well as dedicated news stories on Comms Business website throughout the whole month.

Depending on your level of commitment you can provide us with thought leadership content for our newsletter series, advertise in Comms Business print/digital edition, drive traffic to your website, generate NEW leads and/or align brands to deliver content across social media:


The Plan – July 2022

  • Publish market report in Comms Business on ‘Hardware and its place in the Channel ecosystem’ – editorial submissions (up to 750 words) are considered with or without advertising, but not guaranteed.
  • Deliver a series of FOUR specialist weekly newsletters, to include additional insightful content and your branded logo (amongst others) throughout the whole month (each to 19,000 subscribers).
  • Website traffic driving – Leaderboard (19,000 monthly impressions / 10,050 unique ICT professional visitors = limited availability).
  • Host a podcast OR vodcast to address key issues (broadcast to our LinkedIn & Twitter followers, YouTube & Comms Business Website viewers).
  • Target our database of resellers with your own branded E-cast, the perfect tool for generating NEW leads to grow your database of prospects (9,000 Resellers, MSPs, VARs and Systems Integrators).


Newsletter series – 7th, 14th, 21st and 28th July

Additional content for the weekly newsletters to be provided in the form of short opinion pieces (around 500-750 words per newsletter), additional Q&As, or a mix of both (i.e. one of the below) every week:

  • 4 x opinion pieces
  • 12 Q&As
  • 3 x opinion pieces with 3 Q&As
  • 2 x opinion pieces with 6 Q&As
  • 1 x opinion piece with 9 Q&As

Deadline for supplying content for EACH specialist weekly newsletters will be ONE WEEK prior to each one.


Commercial options

Option 1 = £2,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (19,000+ recipients)

Option 2 = £3,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (19,000+ recipients)
  • Reseller E-cast (9,000+ recipients)

Option 3 = £4,500+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (19,000+ recipients)
  • Reseller E-cast (9,000+ recipients)
  • ONE 20-minute podcast
  • Half Page advertisement – Comms Business Magazine, July 2022 edition with Feature

Option 4 = £6,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (19,000+ recipients)
  • Reseller E-cast (9,000+ recipients)
  • Leaderboard (1 week)
  • ONE 20-minute Vodcast + On-screen Branding
  • Full Page advertisement – Comms Business Magazine, July 2022 edition with Feature



  • Newsletters (content and brand exposure) – Click stats provided for content link and branded logo.
  • Leaderboard (traffic driver) – Horizontal homepage advert. Clicks stats provided.
  • Reseller E-cast (lead generation) – 9,000+ individuals registered as Resellers, MSPs, VARs and Systems Integrators. We share full contact details so you can follow up and grow your database.
  • Podcast OR vodcast (Social media) – audio or video discussion group – uploaded to CB website (19,000 impressions & 10,050 unique visitors) / CB Twitter (9,500) / CB LinkedIn (2,200). Podcasts also uploaded on to ApplePodcast & SoundCloud.
  • Comms Business (branded advert)Branded advert compliments coverage, raises brand awareness and promotes your solutions to on average 18,683 print/digital Channel readers.

PR Opportunities

For those companies wishing to get involved you can also send us product, feature, staff, trends pr.

To find out more about advertising opportunities please contact:

Moh Lalani
Tel: 01322 466 016 or 07766 081822
Email moh.lalani@markallengroup.com

Mat Swift
Tel: 01322 466 019 or 07919 177099
Email: mat.swift@markallengroup.com

Final deadline for commercial inclusion is: 30th June 2022