As a result of the European expansion, 20:20’s UK offices will be reduced in size. 20:20 stated there will be redundancies. Some redundancies are expected in marketing, purchasing and finance, with the majority being voluntary.
According to 20:20 Mobile, the two new operations will strengthen the company’s presence in each region and bring it closer to local partners and customers, enabling a faster reaction to market demands and enhancing its sales and support functions. The expansion follows a period of strong international business performance for the company.
20:20 Mobile’s new office in Zoetermeer, Holland will also support the company’s sales activities in Germany and Belgium. George Steur, former managing director of 20:20 Mobile International, will head the new subsidiary.
The office in Istanbul, Turkey will be managed from 20:20’s established organisation in the United Arab Emirates. 20:20 Mobile’s French subsidiary will also be expanded to service recent market growth in France.