The remit has been to design and roll out a single brand identity across the Group, including businesses in the UK, Ireland, France, Spain, Sweden, Denmark, Norway and Dubai.
As well as building signage, staff uniforms and stationary, the remit covers the creation of a new corporate website for the Group.
The project has utilised the talents of the company’s own staff, in particular its award winning team of designers and has been project managed by head of communications, Kevin Meagher.
CEO, Meinie Oldersma, said: “Our aim has been to provide the group with a brand that is both fresh and compelling and fits with a company of our size and seniority in the marketplace. Given we work in partnership with so many other highly-respected brands, its important that our own branding is as strong and up-to-date as possible.
“20:20 is a company with a bright future and we are expanding into new markets so we felt it was appropriate to have new branding to support that drive,” Oldersma added.
Head of communications, Kevin Meagher, stated: “We pitched the brief to several agencies but we settled on using our own team as they displayed the passion and expertise to deliver what we wanted. They work with a range of key partner brands day in, day out, and are more than qualified for the task so we commissioned them to deliver it.”