The new structure is designed to strengthen the group’s corporate centre; support the continued growth of 20:20’s highly successful international operations; and streamline the UK business through integrating the three separate divisions, providing stronger joined up decision making and greater customer focus.
20:20 Mobile Group CEO, Meinie Oldersma, said: “The structure we currently have reflects the shape and culture of the business from a few years ago. We live in a new world where distributors need to be more strategic and better able to react to customer driven challenges. This strengthened group structure will support the growth of 20:20 both in the UK market and also in our fast-growing overseas operations, enabling us to capitalise on new opportunities.
“Since joining 20:20 I have been clear that the company has to be ready to take a look at itself and be prepared to change where necessary. These reforms will make us fit for purpose as we seek to meet the challenges ahead,” Oldersma stated.
20:20 stated that a tightened group corporate centre rolling out a range of key functions will strengthen coordination across the business. 20:20 is adding resources to drive forward international expansion of the business, ensuring consistency of operations and realising synergies across the group.
To that end, Greg Lockton is joining 20:20 as group business development director from 1 September. Greg was formerly senior director for corporate strategy at Ingram Micro. Further appointments will be made to 20:20 Mobile Group over the coming months.
20:20 is now creating a new international business to lead on strategic overseas initiatives for the Group, including expansion of key product lines such as RIM, for which 20:20 has the sole EMEA distribution rights, and mobile phone accessories.
Additionally, the business is amalgamating 20:20 Logistics, Dextra Solutions and Caudwell Logistics, to create a single UK business to deliver products and services to customers in a more streamlined and effective manner. This process will be headed by James Browning, Dextra’s current managing director, from 1 September.
Meanwhile, 20:20 Logistic’s managing director, Trevor Price, has been appointed to the new position of Middle East managing director, to drive forward the group’s expansion in the fast growing Middle East markets. Price’s appointment is effective from 1 September.