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24 Seven launches new hosted platform at Channel Live

24 Seven has launched Pod, a new hosted telephony platform at Channel Live. The new service will be sold exclusively through reseller partners with no direct business in competition. The new platform is powered by Metaswitch and will offer resellers 1st mover advantage, 24 Seven are the first Carrier in the UK to launch the multi award-winning UC offering. This is coupled with an outstanding track record, with more than 25 million subscribers around the world.

Pod has been built from the ground up, with a suite of fully integrated components that are all designed to provide an unsurpassed and richer user experience. The platform also enjoys SIP hardware compatibility, working with any SIP compliant hardware, taking away another hassle for Resellers.

When asked “Why now?” Alex Grant, Director of 24 Seven Communications commented “It is a crowded space, but it’s dominated by 1 player, Broadsoft. We know from feedback that there’s a lot of Broadsoft fatigue out there. The market has been crying out for something different for a long time now, with many Resellers expressing frustration of coming up against other Resellers selling exactly the same product. This is just creating a race to the bottom on price because that’s largely the only way they can differentiate themselves.

Pod will mean Resellers can stand out in the Broadsoft fog through a wide range of differentiators. Firstly, Pod has better crafted products that are perfectly suited to the changing ways employees and businesses work these days, as well as market leading call centre solutions. Pod also offers Resellers superior commercials, a much better user experience, and the chance to deal with a company (us!) that’s much easier to do business with.

Grant continued “From the start we want to offer Reseller partners superior commercials as just reward for the outstanding work they do growing business. So we’re offering more attractive margins for Resellers, which we’ll happily discuss when they sit down with us. And of course competitive pricing, which goes without saying.

On top of this, the different structure of our product packages will encourage more business customers to go for more than the standard package, thereby pushing Reseller revenues up further.

We’ve also kept our pricing simple, not charging where there’s no need to. For example, there’s no extra cost with Pod for unlimited soft clients, unlike other platforms.

There’s also some smaller but equally important elements in our tiered approach for Resellers, including free demo seats, and contributions to their marketing budgets to help them promote Pod in the marketplace.

The fact that Pod is something fresh and different for Resellers will take away their frustration and nervousness of coming up against another Reseller offering the same product when pitching UC to a prospective business.”

You can see 24 Seven’s new platform at Channel Live today and tomorrow (11th and 12th September 2019) at Channel Live at the NEC, Birmingham. Sign up to the show here.

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David Dungay

Editor - Comms Business Magazine