2ergo, the provider of convergent mobile communications, is launching a new Business Partner Programme designed to help the telecoms channel win new business from the rapid growth in mobile marketing.
The Business Partnering Programme (BPP) allows wholesalers and resellers to access new high margin recurring revenue streams and gain a competitive edge in a market that is predicted to grow tenfold by 2012
The BPP has already attracted sizeable attention from the telecoms industry. Chess plc, a major telecoms wholesaler, is one of the first businesses to sign up and plans are being put in place to introduce 2ergo’s central BPP product, MultiSend, to Chess’ many resellers.
2ergo’s MultiSend product allows businesses to revolutionise the way they engage with their customers, using a range of personalised and interactive SMS, MMS, voice and email messaging features, via a single application.
Chris Brassington, Managing Director of 2ergo Limited, explains: “MultiSend enables companies to quickly and simply target their customers, capture instant responses and achieve the best possible return on their marketing investments. Whether you have an audience of hundreds or millions, you can personalise each message or response, so that communication can be simple, frequent and incredibly cost-effective.
“We are extremely pleased by the market response we have received so far for MultiSend, which is now being used by a list of major brands here in the UK.
”Our Business Partner Programme will bring this technology to the front of the comms channel and offers an exciting and unique way for the reseller community to offer mobile products that help businesses to create direct and personal relationship with their customers.“
The BPP is backed by a dedicated 2ergo team offering services with high levels of sales, marketing and technical support. The BPP is designed around four levels: Approved, Certified, Premier and Strategic Partner, allowing partners to gain access to more tools, support and financial reward as the relationship grows.
Chris Brassington further adds: “Partnerships are becoming an increasingly important part of our operations. The mobile communications market has proven to be one of the most dynamic and fastest-growing industries in recent history and we see this as an ideal time in the growth of 2ergo to increase our focus on driving sales through the channel.”
“This is an exciting partnership for us,” said Chess’ Chief Executive David Pollock. “As a business we place a lot of emphasis on innovation and it is testament to this that we are among the first to take advantage of 2ergo’s Business Partner Programme. We pride ourselves at being at the forefront of innovative technology and our product range has evolved considerably over 15 years in the industry in response to changing demands from our customers. We are looking forward to working with 2ergo to offer MultiSend to our customers and Partners. Advances in mobile technology are incremental for the future of the telecoms industry and we are keen to be at the forefront of this growth.”