2ergo, a provider of mobile software solutions, has launched a multi-channel marketing solution which combines text and picture messaging, email, voice and wap push in a single offering. It allows marketers to easily deliver combined multi-channel campaigns and benefit from a 360 degree view of customer behaviour.
Developed in response to the marketing needs of numerous blue chip brands, Campaign Manager V5 offers enterprise-class email and mobile services and enables marketers to deliver personalised, interactive and automated customer communications and marketing campaigns to build relationships in-line with their customers’ preferences and medium of choice.
Available as an off the shelf solution, it allows marketers to reach audiences ranging from hundreds to millions. Using a new rich email client and market leading mobile to email functionality, the solution integrates with third party systems and offers the deepest level of reporting and campaign analysis currently available.
Using a graphically rich and intuitive user interface, the solution offers marketing professionals proven response rates of more than 25%, an average 30% reduction in customer services and processing costs and a typical ROI of less than one month.
Colin McCaffery, director of products at 2ergo, commented: “Campaign Manager offers companies an unmatched opportunity to take advantage of multi-channel customer communications. The new attributes directly address the key challenges being faced by marketers today, putting their customers in more control of how and when they receive marketing messages. Now anyone can quickly and easily execute a truly multi-channel campaign to boost sales and strengthen customer relationships.”
Campaign Manager is the only multi-channel carrier grade campaign management and mobile CRM solution on the market today. V5 brings an improved user interface, enhanced reporting suite and an updated dashboard. It is capable of sending over 3000 SMS messages per second and in excess of 45 million messages a month for a single customer.
An upgraded API set allows flexible integration with third party systems and databases. It also offers a redesigned and upgraded ‘drag & drop’ campaign builder, live campaign preview view and enhanced configurability. Its sophisticated reporting and analytics engine allows detailed behavioural analysis and customer insight improving the targeting of campaigns.
Campaign Manager V5 is fully scalable and can be used as a self-service product or as part of a managed solution. It benefits from extensive contact group and list management functionality and can segment customers into specific campaign groups to increase personalisation and response rates. The multi-channel functionality provides true converged communications; opening an email or clicking a link within an email can trigger a text message response for example.