MultiSend will enable the mobile communications giant, O2, to revolutionise the way it engages with its 17.8 million customers using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.
Having already completed a number of successful campaigns, 2ergo’s MultiSend suite will be introduced across O2’s marketing teams, and plans are in place to use this leading technology to deliver the mobile network operator’s core digital marketing programme.
Andrew Day, Head of CRM at O2, said: “We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.”
MultiSend will be fully integrated over time with O2’s CRM system to maximise automation efficiencies and gain a greater insight into customer demands. This will free up time for marketeers to devise further interactive campaigns, drive marketing results and build on customer relationships.
Neale Graham, Joint CEO 2ergo Group plc, said: “MultiSend enables companies to quickly and simply target their customers, capture instant responses and achieve the best possible return on their marketing investments. Whether you have an audience of hundreds or millions, you can personalise each message or response, so that communication can be fast, frequent and incredibly cost-effective.
“It will enable O2 to explore new opportunities in areas such as MMS, and look to automate campaigns to improve the timeliness of messages being sent, as well as enhancing the end-user experience.”
Other companies that have already signed up for the MultiSend suite include the travel giant Thomas Cook, the major UK car rental company National Car Rental, and the publishers Reed Business International.
The suite gives organisations the capability to fully automate many of their regular outbound communications and to engage in one-to-one dialogue with their target audience, not only to encourage rapid responses, but to also conclude many forms of business transactions. For example, appointment and payment reminders, membership and subscription renewals, or marketing campaigns and customer surveys.